Dialogue Resource
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Points de vue et publications

Au fil des ans, Nino DeNicola a été orateur lors de conférences professionnelles et a écrit plusieurs articles consacrés aux études marketing pour diverses publications du secteur. En outre, Dialogue Resource a fait l’objet d’articles dans des journaux et des revues.

“Watch And Learn With The Youth Market” “Casting Finer Net Not Necessary” “Quality Inter(net)action” “Focus Group Debriefing Sessions”
“Active vs. Passive Investors“ “Using a Focus Group“ “Making the Grade“
“Meeting Affluent Consumers’ Needs“ “The Human Side of Research“
“Effective Marketing And Customer Relationship Development”
“Repositioning a College’s Role In The Marketplace”
“Sample Selection”
Financial Services
ESOMAR
“Investor Demand: Disguised, Dissipated or Disappeared?”
“Combining Qual and Quant Online”
“Role of the Branch in Supporting Brand Image“
Investor Demand
Synectics
Alpha Panel
Creative Consumer Workshops
Synectics: A Powerful Innovation Tool
Alpha Panel
Creative Consumer
Facilitated Debriefing
Online Research
A Perspective on Qualitative
Facilitated Debriefing
Online Research
Perspective Focus Group Research
Marketing to the
Affluent Customer
Marketing to the
Commercial Client
Marketing to the
Credit Card Customer
Marketing to theSmall Business Owner The Naming of
Products
or Services
Projective Techniques
Strategy Considerations for Naming of Products or Services Multiple Methodologies

 

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